The following policies and objectives characterise our strategy and form the corner stones of the type of co-operation we strive for, both internally and with our customers and suppliers. These principle policies and objectives are designed in particular to determine the requirements of customers and markets early on and to build on those to achieve the greatest possible customer satisfaction and loyalty.
Management and all executives are obliged to communicate and promote these principles including the continuous strive for improvement. All employees can and should continue to focus on the realisation of these objectives.
1.The determined cooperation of all our staff represents our company’s greatest asset.
2.We recognize the value of interaction, of qualification, motivation and success of the enterprise. We therefore encourage and sponsor our staff in training and further education, allowing a share in the overall success of the organisation.
3.We regard our customers as partners who determine the success of our company;
•we must meet our customers’ wishes and solve their problems, for they are the providers and guarantors of our future.
•our products must offer clear advantages and benefits for the customers, particularly with regard to quality, engineering, range and availability.
4.We must be faster and better than our competitors. We must prove this to our customers every day, over and over again.
5.Our ideas and our creativity will secure our advantage; i.e. we must make the continuous effort to create new impetus and ideas, and to translate these into logical and professional action.
6.Perfect mastery of our daily business secures our existence and enables us to meet the challenges of the future.
7.Our aim is to build up a long-term relationship with our suppliers, based on partnership. The essential precondition is a competitive attitude towards quality, delivery, price and efficient problem solving.
8.We concentrate all our energies towards perfect and economic production, to market professionally and to supply reliably.
9.We are aware of the responsibility we bear towards health, safety, the environment and the world in which we live. We want to take part in shaping and improving it.
10.Perfection – it is our agenda and obligation.